When mStoner started working with Park, the university had 1500+ pages on their website. The small project team needed to make a decision — regardless of pushback from their internal audiences — to reduce the amount of content and create a more streamlined, intentional website focused on prospective students. With multiple internal constituents involved, keeping this project on track was of the utmost importance to help navigate this massive change and make rollout more efficient.
With a clean, new interface — reduced to 500 pages — Park’s site includes only the best and most important content for their target audiences. The most effective element on the new site is the program finder, which allows users to drill down and find their program of interest in the most efficient way by location, degree level, or subject. The social feed on the homepage is also a highlight, offering up dynamic content that shows the personality of Park University.
Check out Park’s beautiful site, launched in March 2018, at Park.edu.
Silver Award Winners
Elmhurst College: General Website Categories-School/University
Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University: General Website Categories-School/University
Mills College: General Website Categories-School/University
mStoner.com: General Website Categories-Marketing
About W3 Awards
For the past 13 years, the W3 Awards have recognized the power of web creativity. Each submission is sanctioned and judged by the Academy of Interactive and Visual Arts. The Academy is an invitation-only body consisting of top-tier professionals from a “who’s who” of acclaimed media, interactive, advertising, and marketing firms.
mStoner, Inc. is a digital-first creative agency committed to great work, beautiful design, and powerful storytelling. We craft powerful, tailored, human-centric experiences to illuminate your brand and allow you to tell the story only you can tell. We connect you with the right audience at the right time so you can form right-fit relationships. We position your team for improved productivity, sustainable growth, internal alignment, and proof-positive success. And we aim to make your job fun again and help you create inspired work that you are proud to show off. Since 2001, we’ve worked with more than 350 colleges, universities, and professional schools in the U.S. and abroad.