Samsung’s smartphone share in Europe surges in Q2

Samsung's smartphone share in Europe surges in Q2

Samsung Electronics Co.’s smartphone shipments to Europe jumped in the second quarter (Q2) from a year earlier, benefiting from Huawei’s struggle with the US trade ban, a report showed on Sunday. Samsung`s smartphone exports to Central and Eastern Europe accounted for 40 per cent of the market in the April-June period, up from 33 per cent a year earlier, according to the market researcher Counterpoint Research.

Its share was twice that of Huawei of China`s 20 per cent, Yonhap news agency reported. The South Korean tech firm posted the strong performance despite flattening smartphone demand in the region, led by solid sales of its mid-range Galaxy A-series. “Samsung benefited from the drop in Huawei`s volumes after the US’┬átrade ban.

“Excellent traction for its refreshed A-series also helped the company`s performance in the region,” Counterpoint Research said in the report. Samsung was able to attract European consumers with its affordable and powerful A-series, which took up nearly 70 per cent of its smartphone shipments in the region, the research firm said.